Overview
Vidu is a text-to-video and image-to-video generator built by Shengshu Technology, a Beijing startup spun out of Tsinghua research and backed by Ant Group. Its headline capability is Multi-Entity Consistency: upload up to seven reference images of characters or objects and Vidu keeps them visually coherent across every generated clip. It supports text prompts, source images, reference sets, and start-end frame workflows, making it useful for storyboards, social ads, and product scenes. A separate API lets developers embed generation into their own pipelines, priced in credits by model, duration, and resolution.
Key Features
- Multi-Entity Consistency across up to seven reference images — generates video content from text or images.
- Text, image, reference, and start-end frame generation modes — supports common export formats and resolutions.
- Cinematic short-clip output with anime-friendly styling — useful for social media and marketing clips.
- Off-peak unlimited mode on free accounts — generates video content from text or images.
- Developer API for programmatic video generation — supports common export formats and resolutions.
Pricing
| Plan | Price | For |
|---|---|---|
| Free | $0 | 40 credits/mo, watermarked, off-peak mode |
| Standard | $8/mo | 800 credits, watermark-free (billed annually) |
| Premium | $28/mo | 4,000 credits, cinema quality (billed annually) |
| Ultimate | $79/mo | 8,000 credits, priority queue (billed annually) |
| Enterprise | Custom | Custom volume, SLA, and API access |
Pricing is subject to change. Check the official website for current plans and regional discounts. Free tiers often have usage limits — evaluate whether those limits match your expected volume before committing.
Comparison
vs. Pika: Pika and Vidu serve overlapping but distinct video creation use cases — compare their output quality, rendering speed, and pricing per minute to find the better fit for your projects.
vs. Kling: Kling and Vidu serve overlapping but distinct video creation use cases — compare their output quality, rendering speed, and pricing per minute to find the better fit for your projects.
vs. Hailuo: Hailuo and Vidu serve overlapping but distinct video creation use cases — compare their output quality, rendering speed, and pricing per minute to find the better fit for your projects.
Getting Started
- Start with a short clip (5–10 seconds) to test rendering quality and style before investing time in longer projects.
- Write detailed prompts describing scene, camera movement, and mood — video tools reward specificity.
- Plan your audio separately; most AI video tools handle visuals well but audio may need post-processing.