Overview
Hailuo is an video tool designed to help users accomplish specific tasks more efficiently. You can access it at https://hailuoai.video. Users typically choose this tool because it excels at “Extremely fast: a 6-second clip renders in under 30 seconds”; it excels at “Best-in-class cost efficiency at roughly $0.30 per 1080p clip, well below Kling and Runway”. However, be aware that clips cap at 6-10 seconds, so it is not suited to longer-form content.
Key Features
- Text-to-video and image-to-video generation in one workspace — generates video content from text or images.
- Realistic physics for water, fabric, hair, and lighting — supports common export formats and resolutions.
- Character consistency across multiple scenes and takes — useful for social media and marketing clips.
- Built-in TTS, voice cloning, and Media Agent prompt co-writer — generates video content from text or images.
- Web and mobile apps with fast sub-30-second generation — supports common export formats and resolutions.
Pricing
| Plan | Price | For |
|---|---|---|
| Free | $0/mo | Daily credits, 720p, watermark on exports |
| Standard | $9.99-$14.99/mo | ~1000 credits, watermark-free, 1080p |
| Pro | $29.99-$34.99/mo | ~500 gens, priority queue, extended duration |
| Unlimited | $94.99/mo | Unlimited generations, API access |
Pricing is subject to change. Check the official website for current plans and regional discounts. Free tiers often have usage limits — evaluate whether those limits match your expected volume before committing.
Comparison
vs. Runway: Runway and Hailuo serve overlapping but distinct video creation use cases — compare their output quality, rendering speed, and pricing per minute to find the better fit for your projects.
vs. Kling: Kling and Hailuo serve overlapping but distinct video creation use cases — compare their output quality, rendering speed, and pricing per minute to find the better fit for your projects.
vs. Pika: Pika and Hailuo serve overlapping but distinct video creation use cases — compare their output quality, rendering speed, and pricing per minute to find the better fit for your projects.
Getting Started
- Start with a short clip (5–10 seconds) to test rendering quality and style before investing time in longer projects.
- Write detailed prompts describing scene, camera movement, and mood — video tools reward specificity.
- Plan your audio separately; most AI video tools handle visuals well but audio may need post-processing.
Hands-on Verdict
Hailuo (MiniMax) is the video model I use when I want cinematic water, fur, and physics without a render farm. Its text-to-video handles complex motion — a dog shaking off water, fabric in wind — better than most open models, and the image-to-video is solid for product B-roll. It’s steadier than Pika for realism but slower than Kling on turnaround.
Who it’s for: creators, agencies needing believable motion. Tip: prompt with a single clear subject and one action verb; Hailuo reads physical detail well, so “a ceramic cup shattering in slow motion, studio light” beats a paragraph of art direction.