Bing Image Creator

www.bing.com/images/create

Microsoft's free DALL-E powered image generator built into Bing and Edge. Free with a Microsoft account Read our hands-on review and compare the top AI

Overview

Bing Image Creator is an image, design tool designed to help users accomplish specific tasks more efficiently. You can access it at https://www.bing.com/images/create. Users typically choose this tool because it excels at “Free with a Microsoft account”; it excels at “Powered by DALL-E 3”. However, be aware that boosts run out and recharge slowly.

Key Features

  • DALL-E 3 generation — produces quality visual assets from prompts.
  • Free daily boosts — supports various artistic styles and formats.
  • Save and share to Bing — suitable for marketing visuals and creative projects.
  • Edge sidebar access — produces quality visual assets from prompts.

Pricing

PlanPriceFor
Free$0Everyone

Pricing is subject to change. Check the official website for current plans and regional discounts. Free tiers often have usage limits — evaluate whether those limits match your expected volume before committing.

Comparison

vs. Dall E: Where Dall E might excel in certain styles or output quality, Bing Image Creator offers its own balance of speed, cost, and ease of use for image generation needs.

vs. Midjourney: Where Midjourney might excel in certain styles or output quality, Bing Image Creator offers its own balance of speed, cost, and ease of use for image generation needs.

Getting Started

  • Begin with simple, descriptive prompts — specify style, mood, and composition rather than relying on the tool to guess intent.
  • Iterate on one good generation rather than spawning many random ones — most image tools improve with refinement.
  • Check licensing terms if you plan to use generated images commercially; policies vary significantly between tools.

Hands-on Verdict

Bing Image Creator is the free image tool I send people to when they want DALL·E 3 quality without a subscription — type a prompt and get surprisingly strong results backed by Microsoft. It’s more accessible than Midjourney on cost and a simpler entry than Leonardo AI. For fine control I use Adobe Firefly.

Who it’s for: casual creators, students. Tip: write detailed prompts with style, lighting, and composition words — DALL·E 3 follows natural language well, so a descriptive sentence beats a keyword list.

Compare alternatives

Side-by-side with the 2 closest alternatives.

ToolCategoryPricingVisit
Bing Image Creator (this) image, designFree $0 Site ↗
DALL·E 3imageFree $0 · From $20/mo Site ↗
MidjourneyimageFrom $10/mo Site ↗

Microsoft's free DALL-E powered image generator built into Bing and Edge. Free with a Microsoft account Read our hands-on review and compare the top AI

imagedesign
Free $0

OpenAI's text-to-image model, built into ChatGPT for prompt-driven art. Excellent prompt adherence Read our hands-on review and compare the top AI Image

image
Free $0 · From $20/mo

An AI image generator known for its artistic quality — turn text into high-end concept art and illustrations. Unmatched artistic and aesthetic image

image
From $10/mo
Editor’s Review
4.0/5
Pros
  • +Free with a Microsoft account
  • +Powered by DALL-E 3
  • +Integrated with Bing and Edge
Cons
  • Boosts run out and recharge slowly
  • No advanced editing

The easiest free route to DALL-E 3 quality. The boost limit is annoying but fine for occasional use.

See all reviews →

Last updated: 2026-07-31

When to use it

  • Use it when you need free with a Microsoft account
  • Use it when you need powered by DALL-E 3
  • Use it when you need integrated with Bing and Edge

When to skip it

  • Avoid it if boosts run out and recharge slowly
  • Avoid it if no advanced editing

Alternatives to consider