Overview
Prefer is an Answer Engine Optimization (AEO) platform built for marketing and SEO teams who need to see how AI assistants talk about their brand, not just where they rank in blue links. It runs tracked prompts against ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Perplexity, then computes a 0-100 visibility score from six signals: visibility, mentions, citations, sentiment, share of voice, and top-three presence. Each score links back to the exact answer and the sources it cited, so a dip is traceable rather than anecdotal. The pitch is execution, not dashboards: autonomous visibility agents surface gaps and deliver reviewed fixes such as llms.txt and GEO metadata across all site pages, while content agents draft articles engineered to earn citations. In our evaluation Prefer is the most productized AEO tool for prompt-level share of voice, but its measurements are sampled — AI answers are non-deterministic — so treat the numbers as trend signals, not a stable ranking table.
Key Features
- AI Visibility Score (0-100) — blends visibility, mentions, citations, sentiment, share of voice, and top-three presence across five engines, each linked to the exact answer and cited source.
- Visibility Agents — always-on autonomous agents track AI answers and buyer questions, surfacing gaps where competitors get recommended and you do not.
- Action Center — ranks fixes (llms.txt, schema, GEO meta) by impact and tags them agent- vs human-executable, so insights turn into shipped changes.
- AEO Content agents — draft articles engineered to earn citations, with a scoring rail in the editor and publish targets for Webflow, WordPress, Shopify, Framer, Ghost, Contentful.
- Competitor share-of-voice — compares how you and rivals show up per prompt and engine, with citation-source tracking.
- Connectors — GSC, GA4, Semrush for measurement; Slack, HubSpot, Salesforce, Notion, Zapier for alerts and automation.
Pricing
| Plan | Price | What’s included |
|---|---|---|
| Free Audit | $0 | One-time AI visibility report, no signup required |
| Starter | $24/mo | 30 tracked prompts, 5 engines, 15 AI articles/mo, 3 competitors, 1 seat |
| Growth | $129/mo | 150 prompts, prioritized action engine, MCP, CMS publish, 8 seats |
| Scale | $399/mo | 500 prompts, 25 competitors, data export, higher limits |
| Enterprise | Custom | DeepSeek/Qwen/Claude Sonnet 4 engines, SSO, sales-quoted |
Comparison
vs. Findable: Both track how AI engines describe a brand, but Prefer ships an Action Center that ranks fixes and can publish through MCP and CMS connectors, whereas Findable leans more on monitoring and reporting. Choose Prefer if you want the fix loop automated; choose Findable if you mainly need a visibility baseline.
vs. LLMagnet: LLMagnet focuses on WordPress/Shopify plugins, llms.txt generation, and AI crawler traffic, which is lighter to deploy for small sites. Prefer covers more engines (including Google AI Mode) and adds competitor share-of-voice. Pick LLMagnet for a quick plugin; pick Prefer for cross-engine program management.
vs. CrawlRaven: CrawlRaven is an SEO workbench that merges GSC/GA4 and crawls into an action list for human SEOs. Prefer is narrower on classic SEO but deeper on answer-engine visibility and autonomous agents. Use CrawlRaven for technical SEO ops; use Prefer when AI-answer share is the KPI.