Overview
LTX Studio, built by Lightricks (the team behind Facetune and Photoleap), reframes AI video as a directing problem rather than a prompt problem. Instead of typing one sentence and hoping for a usable clip, you start from a script or idea and break it into shots, assign characters and locations, choreograph camera moves, then generate and edit each scene on a timeline. The platform aggregates several generation backends — its own LTX-2.3 model plus licensed engines like Veo and Kling — so you can mix and match models per shot without leaving the app. For our evaluation the differentiator is structure: consistent Elements let a character or product stay recognizable across scenes, and AI storyboards give stakeholders a plan to react to before you spend credits on final renders. That makes it a better fit for marketing video and short films than for quick social clips, where a single-prompt tool is faster. It is browser-based, so there is nothing to install, but the feature surface is wide enough that a first session feels like learning an editor.
Key Features
- Shot-based direction — build a project from script to storyboard to timeline instead of isolated prompts
- Multi-model library — LTX-2.3, Veo, Kling, and image models selectable per shot
- Consistent Elements — save characters, products, and locations so they stay recognizable across scenes
- AI storyboards & pitch decks — visualize the plan and export for client review
- Camera and editing control — set moves, upscale, SDR-to-HDR, and node-based Flows automation
- Commercial licensing — Standard and above include rights for client and paid work
Pricing
| Plan | Price | For |
|---|---|---|
| Free | $0 | Explorers; 800 one-time credits, personal-use license |
| Lite | $15/mo | Casual creators; 8,000 credits/mo, upscales, no watermark |
| Standard | $35/mo | Indie pros; 28,000 credits/mo, storyboards, commercial license |
| Pro | $125/mo | High-volume teams; 110,000 credits/mo, Veo 3.1, 3 collaborators |
| Enterprise | Custom | Orgs needing SSO, brand controls, and SLA |
Comparison
Compared to Runway, LTX Studio trades some raw generation polish for planning structure — Runway still leads on in-app effects and motion tools, while LTX wins when a project needs many consistent scenes. Against Kling and Pika, both are sharper for a single hero clip from one prompt; LTX Studio is the better choice once you are directing a multi-shot story rather than generating one shot.